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Privacy Policy

Effective date: May 8, 2026

MarginHero is operated by MarginHero ("MarginHero," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, complete an assessment, purchase a digital product, enroll in training, contact us, or otherwise use our services.

This Privacy Policy is intended for a U.S.-based business. If you use MarginHero from outside the United States, you understand that your information may be processed in the United States.

1. Information We Collect

We may collect the following categories of information:

Personal and contact information:

  • Name
  • Email address
  • Phone number, if provided
  • Business name
  • Role or job title
  • Billing and purchase information
  • Customer support messages

Business and assessment information:

  • Responses to the Margin Recovery Assessment
  • Information about store operations, cash handling, refunds, inventory, training, incident documentation, and related controls
  • Notes or materials you provide for custom templates, training, or implementation support

Payment information:

  • Payment details are processed by Payhip and its payment processors.
  • We generally receive purchase confirmation, transaction ID, amount paid, product purchased, billing contact details, and related records.
  • We do not intentionally store full payment card numbers.

Training and product usage information:

  • Products purchased
  • Course enrollment or completion status, if applicable
  • Downloads, access history, quiz responses, acknowledgments, or certificates, if supported by the platform

Website and device information:

  • IP address
  • Browser type
  • Device type
  • Pages viewed
  • Referring pages
  • Approximate location
  • Cookies, pixels, analytics identifiers, or similar technologies

2. How We Use Information

We may use information to:

  • Provide the website, assessment, digital products, training, templates, and related services
  • Generate assessment results, score summaries, recommendations, and follow-up communications
  • Process purchases, deliver files, manage accounts, and provide customer support
  • Improve our products, training, website, emails, and customer experience
  • Send transactional messages, purchase confirmations, product updates, and support responses
  • Send marketing emails if you opt in or if permitted by law
  • Detect misuse, fraud, security issues, or violations of our terms
  • Maintain records for legal, tax, accounting, and business purposes
  • Comply with applicable laws and enforce our agreements

3. AI-Assisted Processing

MarginHero may use AI tools to help draft assessment summaries, organize user-provided information, improve templates, generate training content, summarize support requests, or assist internal operations.

We do not intend for AI-generated content to replace professional legal, financial, accounting, human resources, law enforcement, workplace safety, or security advice. Users are responsible for reviewing outputs before relying on them.

If we use third-party AI service providers, information submitted to MarginHero may be processed by those providers according to their contractual terms and privacy practices. We will aim to limit the information shared with AI tools to what is reasonably needed for the service.

4. How We Share Information

We may share information with:

  • Service providers that help us operate the website, assessments, checkout, email, analytics, training, file delivery, customer support, automation, hosting, and AI-assisted workflows
  • Payment processors and ecommerce platforms
  • Professional advisors, such as attorneys, accountants, consultants, and insurers
  • Business partners or contractors who help deliver custom services, subject to appropriate confidentiality expectations
  • Government authorities, courts, regulators, or other parties when required by law or when necessary to protect rights, safety, or security
  • A successor organization if we are involved in a merger, acquisition, asset sale, reorganization, financing, or similar business transaction

We do not sell personal information in the ordinary sense of exchanging it for money. If our use of advertising, analytics, or tracking tools is considered a "sale" or "sharing" under applicable privacy laws, we will provide any required notice and choice mechanisms.

5. Cookies And Tracking

We may use cookies, analytics tools, pixels, and similar technologies to operate the site, remember preferences, measure performance, understand traffic, improve marketing, and evaluate product interest.

You can usually adjust your browser settings to block or delete cookies. Some site features may not work properly without cookies.

6. Email Communications

If you provide your email address, we may send transactional messages about assessments, purchases, downloads, training, support, or account activity. We may also send marketing messages if you opt in or if permitted by law.

You can unsubscribe from marketing emails by using the unsubscribe link in the message. We may still send non-marketing transactional or service messages.

7. Data Retention

We retain information for as long as reasonably necessary to provide services, maintain business records, resolve disputes, comply with legal obligations, enforce agreements, and improve our products.

Assessment responses and customer records may be retained unless you request deletion and we are legally or operationally able to delete them.

8. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Privacy Choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, or portability of certain personal information. You may also have the right to opt out of certain uses or disclosures.

To make a privacy request, contact us at hello@marginsmith.ai. We may need to verify your identity before completing a request.

California residents may have additional rights under California privacy laws, including rights to know, delete, correct, limit certain uses of sensitive personal information, and opt out of certain sale or sharing activities, if those laws apply to MarginHero.

10. Children's Privacy

MarginHero is intended for business users and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

11. Third-Party Links And Platforms

Our website or materials may link to third-party platforms, including checkout, assessment, course, file hosting, email, analytics, and social platforms. We are not responsible for the privacy practices of third parties. Review their policies before providing information to them.

12. Changes To This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new effective date. Continued use of MarginHero after changes are posted means you accept the updated policy.

13. Contact

MarginHero

Business address available upon request

Email: hello@marginsmith.ai